![]() ROOTS: Founded by Paul Naude in Aliso Viejo, California, in 2013.Īs the former head of Billabong US operations, Vissla founder Paul Naude was ready to shift focus and do something different. It was a rock climbing company – one of the original rock climbing companies – and quickly evolved into a leading outdoor sports clothing company.īased on the mission of building the best product, causing no unnecessary harm, and using business to inspire and implement solutions to the environmental crisis, Patagonia refused to go public, and instead has remained a privately owned B Corp that holds itself to similar standards as a nonprofit organization.Īfter dabbling in surf on and off for years (Chouinard is a passionate surfer), Patagonia added its first surf ambassadors to the team in 2010 when the brand hired Keith, Chris, and Dan Malloy – three brothers who were at the vanguard of surf progression and who would go on to shape surf culture with their films, books, and collaborations with surfer-celebrities such as musician Jack Johnson.Ī little more than a decade later, Patagonia has positioned itself as a leading surf brand, with a massive team of talented ambassadors, a library of some of the best surf films ever made, and a quiver of wetsuits, board shorts, and swimsuits for guys and gals that are as environmentally conscious as they are well made. When Yvon Chouinard started Patagonia in the early 1970s, it had nothing to do with surfing. ROOTS: Founded by Yvon Chouinard in Ventura, California, in 1972. Also, super buttery performance fabrics (their men’s joggers and women’s joggers are some of the comfiest pants, ever).ĭrawing on a commitment to ethical manufacturing, sustainability, and 100% carbon footprint offsetting, Vuori is a feel-good fit for active people who love movement as much as they love the outdoors. Think boardshorts with the characteristics of activewear like moisture wicking, anti-odor, quick-drying, locker loops, and 4-way stretch. Vuori has quickly gained popularity thanks to smart and versatile designs that work throughout the day – from yoga class, to the surf, to grabbing a brew with amigos. Originally launched to fill the void of good yoga clothing for men, surfer/founder Joe Kudla and team quickly evolved Vuori to reflect its roots in the San Diego area, expanding into a high-quality fitness, sport, and surf brand for both men and women that’s as comfortable on the beach as it is in the yoga studio. ROOTS: Founded by Joe Kudla in Encinitas, California, in 2013. Roark Revival makes a collection of durable ruggedly-handsome goods - everything from boardshorts and button-ups to hardy backpacks and pocket knives. Today, Roark is at the center of the surf/adventure theme subculture, driving innovation and presenting an alternative aesthetic for those who love to surf, but also a whole lot more. ![]() The brand has strived from the beginning to represent surfing and surf travel as it truly is, rather than presenting the whitewashed version that the founders felt many of the larger brands had defaulted to. It quickly began to grow, establishing its own credibility and bringing on a team of avid adventurers from a range of disciplines, with surfing always at the core. Roark started small, but soon had window space in a wide range of surf industry retailers, such as Patagonia, Wavelengths, and Wetsand. Founders Hitzel and Sirianni are both big believers in storytelling, and created Roark to reflect that passion, gearing the brand not only toward outdoor adventure, but also the stories that develop through the pursuit. Like many of the industry’s newest brands, Roark Revival was created by a duo of creatives with proven experience in the surf clothing market. ROOTS: Roark was founded by Ryan Sirianni and Ryan Hitzel in Orange County, California, in 2009. It also expanded in 2019 to include a women’s line. That being said, any company started by Kelly Slater is a surf company at heart, and Outerknown has gone on to solidify its street cred by sponsoring a handful of world tour events. The next year, Slater launched Outerknown, a collaboration with acclaimed designer John Moore that emphasizes sustainability and environmental responsibility.Ī higher-end fashion line that utilizes fabrics and thread created from recycled fishing nets and other environmentally sound sources, Outerknown differentiates itself from traditional surf brands through its philosophy, quality, and price point. ![]() So when Slater announced that he was leaving Quik and starting his own brand, the entire surf world started talking. ROOTS: Founded by Kelly Slater and John Moore in Los Angeles, California, in 2015.Īs the greatest surfer of all time and the long-time face of iconic surf brand Quiksilver, virtually everything Kelly Slater does receives maximum publicity.
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